Why Gen Z Loves Rare Beauty: A Deep Dive Into Selena Gomez’s Winning Formula
The Beauty Brand That Broke All the Rules When Selena Gomez launched Rare Beauty in September 2020, few predicted it would become a cultural phenomenon. Fast forward to 2025, and Rare Beauty has been crowned the most popular celebrity beauty brand with a staggering $2.7 billion valuation, making Gomez one of the youngest self-made billionaires…
