Café Coffee Day Business Model: How India’s Favourite Coffee Chain Was Built, Broke, and Is Being Rebuilt
Café Coffee Day (CCD) isn’t just a coffee shop chain — for an entire generation of Indian college students and young professionals, it was the default answer to “where do we meet?” Built from scratch in 1996 and grown into India’s largest homegrown coffee chain, CCD’s story is as much about founder V.G. Siddhartha’s entrepreneurial…